McCue also told Yahoo Finance the number of Flipboard users grew 40% year-over-year to 100 million monthly active users. ![]() In the latest update, Flipboard tries tackling both problems with a group of human editors on staff who pick and choose some of the content users will see in their Smart Magazines, along with a “Left, Center, Right” option which Flipboard CEO Mike McCue explained presents different political views from across the spectrum. ![]() Meanwhile, fake news - at least fake news in the sense of factually-inaccurate stories - continues to be a concern for many readers now unsure of which stories are true and which outlets are trustworthy. Hillary Clinton supporters, for example, were likely to see pro-Hillary Clinton stories in their News Feeds, while Donald Trump supporters likely saw more pro-Trump articles pop up. Many Americans complained they were blindsided by November’s presidential election results thanks in part to sources like Facebook ( FB), which favored presenting content to users from like-minded friends. It’s also possible to fine tune Smart Magazines’ content to pick and choose from thousands of topics, like say, a technology-themed Smart Magazine that focused on venture capital-backed startups.īut perhaps Flipboard’s two most interesting features have to do with how your news can be curated - two features which were somewhat downplayed when Flipboard previewed the update for Yahoo Finance. The app update, available for iOS, Android and the web, sports a new, minimalistic layout throughout that now focuses on content that’s heavily personalized for each user by way of what the startup calls “Smart Magazines.” Each Smart Magazine is essentially a digital collection of up-to-date stories pulled from different news sources in a larger theme of your choosing, like sports, politics or celebrity news.
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